Tabletop Games & Consumer Products

Games Worth Gathering For.

Jalune PlayWorks designs original tabletop games and consumer products that bring people together through memorable shared experiences.

Jalune PlayWorks North Pole Studio — Soaring Santa game design workspace

"We believe the best games are the ones that bring people back to the table — again and again."

— Jalune PlayWorks

Jalune PlayWorks is a tabletop game and consumer products company. We design original games that families return to, season after season — experiences that are easy to learn, rich to play, and beautiful to own.

Our work begins with a simple question: what makes a game worth keeping? From that question, we build worlds, mechanics, and characters that feel genuinely new — not derivative of what already exists on the shelf.

We develop our intellectual property with long-term vision, prototyping rigorously and pursuing licensing and retail partnerships that can bring our games to families everywhere.

We are a small studio with large ambitions — and the craft to back them up.

Who We Are

James Austin
James Austin

Co-Founder & Inventor

Neil Kapoor
Neil Kapoor

Co-Founder & Business Strategy

Luke Udell
Luke Udell

Co-Founder & Engineering

What We Do

01

Original IP

Every game we make begins as an original idea. We own our characters, worlds, and mechanics — building a portfolio of intellectual property designed to endure.

02

Family Games

We design for the whole table — games that are genuinely fun for children and adults alike, without sacrificing depth or elegance.

03

Prototyping

Ideas become real through rigorous prototyping. We test, iterate, and refine until every game plays as beautifully as it looks.

04

Licensing & Retail

We pursue strategic licensing and retail partnerships to bring our games to families worldwide — from specialty toy stores to major retail channels.

Current Project

Soaring Santa™

The holiday game your family will ask for every year.

In Development

Soaring Santa™ is a fast-paced holiday board game where players compete to launch Santa down a chimney using skill, precision, and just the right touch. Designed for families, friends, and holiday gatherings, it's easy to learn, highly replayable, and creates the kind of laughter and friendly competition that makes Christmas memorable. Fun for all ages 5 and up!

Let's Build Something Together.

We welcome conversations with licensing partners, retail buyers, press, and fellow creators. Whether you're interested in our current titles or want to explore what's next — we'd love to hear from you.